For B2B SaaS founders, $0–$3M ARR

Your SaaS doesn't have a product pipeline problem.

I build outbound, ABM, and founder-led social systems for B2B SaaS founders, so qualified demos show up on your calendar every week, without you touching a thing.

Book a 20-min pipeline audit →

Free. No pitch. You'll leave with 3 things to fix.

Featured in UAE Stories

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The Problem

You didn't start a SaaS to become a marketer.

But here you are. Posting on LinkedIn into the void. Paying an agency $5K/month for "leads" that never close. Watching competitors raise rounds while your pipeline sputters and your runway shrinks.

The problem isn't your product. It's that nobody's seen it yet.

The founders winning right now didn't get there through better features. They got there through a system that puts their product in front of the right people, every single day. That's what I build.

1

You're the founder, the marketer, and the SDR.

2

Your pipeline depends on referrals you can't predict.

3

Cold email used to work. Now it's quiet.

4

You hired an agency. They sent reports, not customers.

Why Growthly · Built for founders

You don't need more advice. You need a system that ships.

Most founders I talk to have already read every growth playbook. They know what they should be doing. The problem is finding the time, focus, and operational layer to actually run it.

Growthly is built for that gap. I install the engine: outbound, ABM, founder-led social, all wired together with automation. You stay in product. The pipeline keeps moving.

Every engagement ends with a documented system your team can run, not a dependency on me.

The old way
The Growthly way
Strategy decks
Working systems
Volume-based outbound
Signal-based outreach
Account managers in the loop
Direct founder access
Reports & vanity dashboards
Demos on your calendar
12-month lock-ins
Pay when it works
The System

The 3-Layer Demo Engine.

One channel doesn't move the needle anymore. Three, layered correctly, do. Here's how the engine works.

LAYER 01

Signal-based outbound.

Cold email and LinkedIn outreach to your ICP, personalized using real intent signals (hiring, funding, tech stack changes), not "Hi {{firstName}}".

cold emaillinkedinpersonalization
LAYER 02

ABM warm-up.

Your top 50–100 dream accounts get hit with multi-touch campaigns across email, LinkedIn, and ads, so when outreach lands, your name is already familiar.

target accountsmulti-touchads
LAYER 03

Founder-led social.

Ghostwritten content on your LinkedIn that warms prospects before outbound hits them. Reply rates jump from 2% to 8–12%. Founders close, not logos.

linkedincontentfounder voice

The magic isn't any single channel. It's that all three fire in sync. By the time a prospect sees your email, they've already seen you three times.

Under the hood

Every layer runs on the same three disciplines.

These aren't services you pick from a menu. They're the craft baked into every engagement, and the reason the engine converts.

Strategy

Point the engine before firing it.

Before anything launches, we nail your positioning, ICP, and channel math. Who to target, what to say, and why they'd care, all decided upfront, not discovered by accident. A system aimed at the wrong market just fails faster.

Powers all three layers
List building

Hand-built, signal-scored accounts.

Your target list is researched account by account and scored on real signals: hiring, funding, tech stack changes. No scraped databases, no spray-and-pray. If a company makes the list, it's because they're worth a demo.

Powers layers 01 + 02
Copywriting

Words that sound like a founder.

Cold email sequences, LinkedIn posts, landing pages, website copy, ad creative. If it lives anywhere in your growth marketing, it gets written the way founders actually talk: specific, short, and human. Copy is what turns "seen three times" into "booked."

Powers every touchpoint

Three disciplines. One engine. Zero add-on fees.

What changes for you

In 90 days, you go from scattered to systemized.

15+

Qualified demos per month, on autopilot.

3x

Reply rates vs. generic cold email, thanks to the warm-up layer.

0

Hours of your time spent prospecting each week.

1

Repeatable, documented system that keeps running after I'm gone.

The Engagement

90 days. One system. Real demos.

Done-with-you. I build the engine, your founder voice runs through it, and we hand you a system that keeps producing pipeline long after the engagement ends.

ICP & target account list (500+ accounts)
Cold email infrastructure & domain warm-up
3 outbound sequences, written and launched
ABM campaign for your top 50 accounts
12 founder LinkedIn posts/month, ghostwritten
Full automation stack & CRM setup
Weekly optimization war-room calls
Pipeline dashboard with real-time tracking
Rachelle Kayrouz, founder of Growthly Rachelle Kayrouz · Founder, Growthly
The founder

Hi, I'm Rachelle.

I've spent 10+ years in GTM and growth marketing across B2B and B2C, building outbound systems, campaigns, and full go-to-market plans for SaaS startups, retail brands, and media companies.

Recently I led GTM for the largest real estate event in the Arab world and booked 50 qualified meetings through targeted outbound. Right now I run outbound campaigns for six B2B clients at once, averaging around 12 booked meetings per client per cycle. Growthly is that same system, productized for founders.

When you work with Growthly, you work with me. No account managers, no juniors, no handoffs.

10+ years in GTM 50 meetings booked for one event ~12 meetings per client per cycle
Connect on LinkedIn rachelleky@growthly.live
Common questions

Things SaaS founders ask before signing up.

What stage of SaaS do you work with?+

B2B SaaS founders between $0–$3M ARR. The sweet spot is post-MVP, pre-Series-A. You've got product-market fit signals but no predictable GTM motion. If you're a marketplace, consumer app, or non-SaaS B2B, I'm not your person.

How is this different from hiring an agency?+

I sell a working system, not hours or reports. You work directly with me, not a junior account manager. I take on a small number of clients per quarter so each engagement gets real attention, fast iteration, and a direct line. The output is the same every time: demos on your calendar.

Do I need to be on LinkedIn for the founder-led social piece?+

Yes, but you don't have to write the posts. I ghostwrite in your voice based on a 60-minute interview each month. You approve, I post. The founder being the face is non-negotiable because it's what makes the outbound layer convert.

How fast will I see results?+

Weeks 1–3 are setup: domains, lists, content, infrastructure. First demos typically land weeks 4–6. By day 60 you should be at 15+ qualified demos/month. If you're not, my guarantee kicks in.

What does it cost?+

Engagements are priced based on your stage, ICP complexity, and current GTM maturity. We'll talk specifics on the audit call. What I'll say: the cost of not solving your pipeline problem is always higher than what I charge.

What if I already have an SDR or marketing person?+

Even better. I work alongside in-house teams to build the system, then hand them the keys. Most of my engagements end with the founder's team running the engine themselves.

No pitch · No obligation

Stop hoping for inbound. Start building pipeline.

A free 20-minute audit. No pitch, no obligation. You'll leave with 3 specific things to fix in your GTM, whether we work together or not.

Book your pipeline audit →